Powells Jewellery Announced as Title Sponsor of Ladies Day

Powells, the specialists in vintage and contemporary fine jewellery, have been announced as title sponsor of Ladies Day on Saturday 31 August.

The third-generation family jewellers, located in the heart of Chester on Eastgate Row, will add prestige and sparkle to one of the racecourse’s most iconic and stylish fixtures.

Driven by a deep passion for the art of sourcing, designing and curating exquisite fine jewellery, Powells’ collections tell a story, connect generations and become part of cherished moments.

Bringing old and new together in perfect harmony, Powells have even launched a carefully curated Ladies Day collection ahead of the showpiece event, which draws inspiration from the elegance of the raceday and features exquisite designs crafted to make you shine.

As title sponsor of Ladies Day, which sees three-time Brit award nominee Ella Henderson perform live after racing, Powells will also be associated with the feature race on the card, the Powells Jewellery Handicap Stakes, and the racecourse’s renowned Best Dressed competition.

Will Powell, Managing Director at Powells Jewellery, said:

“We are delighted that Powells will be the title sponsor of Ladies Day at Chester Racecourse. This marks a significant milestone for us, following our recent rebranding and refurbishment. We believe this is the perfect opportunity to deepen our connection with Chester and its historic racecourse.

“Our jewellery, predominantly vintage and antique, becomes a cherished part of our customers’ life stories. With the racecourse being the oldest in the world we feel it is the perfect partnership, and we are excited about the promising possibilities this partnership holds.”

Kate Dawson, Commercial Director at Chester Racecourse, said:

“We are excited to welcome Powells Jewellery as title sponsor of our iconic Ladies Day fixture. This partnership brings together two brands with strong heritage, a passion for excellence and who share in being part of magical and memorable moments.

“As we prepare to host an immersive afternoon of racing, music, elegance and fashion, we look forward to exploring the opportunities that this partnership presents.”

To buy tickets for Powells Jewellery Ladies Day, please click here.